The pink coffee or Instagram coffee

“We’d made a great tasting drink using chai spiced milk and agave syrup, but it needed something else to make it really stand out,” she continues. “That’s when Zak Thomas, one of our team members, suggested using something from Clancy’s, a stall just across the market that sells herbs, spices and food powders. He went over there and came back with beetroot powder to add natural colour and extra flavour, and that was it!”

leggi l’articolo completo The pink drink that everyone in Cardiff is desperately to try su Lonely Planet

 

Mango launches digital fitting rooms

Mango is the latest fashion retailer to be exploring digital fitting rooms, creating an “Internet of Things mirror” in partnership with Vodafone and Jogotech.

The experience allows shoppers to scan the tags in the items they have brought in to see suggestions of pieces that would complete the look, as well as be able to request different sizes and colors of the ones they’re trying on. Sales associates are alerted via a digital watch.

The mirrors currently exist in the brand’s new flagship store in Lisbon, and is being tested in other cities worldwide. The aim is to roll the digital fitting rooms out to all of the company’s top stores.

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leggi tutto l’articolo su The Current Daily

Microlearning to help retaining information

“Microlearning is a way of teaching and delivering content over short bursts that are essentially controlled by the learner. It is estimated the microlearning makes the transfer of learning 17% more efficient and creates 50% more engagement in the process. One of the main reasons of microlearning’s success is that …

Experiential retail

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experiential retail can range from selfie booths and live events to digital touch points like app-based payment or virtual-reality and augmented-reality content.

It’s one way retailers are working to keep shoppers visiting their brick-and-mortars. An estimated 8,000 retail store locations will close this year, according to Credit Suisse. Increasingly, that means retailers must use their physical stores as marketing opportunities where they can form deeper connections with consumers.

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It seems that retailers are willing to invest in experiential marketing. PSFK’s “Future of Retail 2018” report from November found that 55 percent of the 400 retail executives surveyed will spend part of their marketing budgets on in-store experiences by 2020. In-store experiences took second priority to investing in data collection and tracking, with 68 percent of retailers saying they are making investments in that area for 2020.

Source: PSFK

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To discover what type of in-store experiences drove purchases, public relations and digital marketing agency Walker Sands surveyed 1,622 consumers across the U.S. in March 2017 for its “2017 Future of Retail” study. When asked what would cause them to shop more in physical stores, those polled pointed to personalized and unique experiences, including food and beverage offerings, live product demonstrations and special events. Smart dressing rooms and VR experiences also appeared on the list.

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tratto da The state of experiential retail in 5 charts su Digiday UK

Cosmetica Italia: mercato profumeria supera il miliardo di euro nel 2017

“Le fragranze sono i prodotti più venduti nelle profumerie, pari al 40%, seguiti da prodotti per il viso (19,9%) e dal make up (8,9%). Se le donne sono le principali consumatrici dei prodotti di cosmesi (76% contro il 24% di consumatori uomini), il profumo è la prima scelta di acquisto per gli uomini, che lo preferiscono a creme e prodotti per la cura del corpo. Cresce anche l’attenzione verso prodotti etici ed eco compatibili (2%).

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Curiosità principali emerse dal report: la tendenza a scegliere fragranze unisex (in Italia il 54% dei consumatori li preferisce a quelli “di genere”)”

tratto da Cosmetica Italia: mercato profumeria supera il miliardo di euro nel 2017

Frontloading

“Frontloading is the practice of putting your important concepts first. This is done so people’s eyes catch those important words as they scan through the page.” from UX Writing: How to do it like Google with this powerful checklist