How to Change Your Career from Marketing to UX Design

How to Enhance Your Skills to Make the Jump from Marketing to UX Design

Moving from marketing to UX design should be relatively straightforward. Chances are, you’ve worked closely with a UX designer before in your past experience as a marketing specialist. To switch to UX design, you’d want to demonstrate on your CV that you understand many of the basic techniques employed in UX design and that you bring additional skills (such as bottomline focus) to the table.

But because there are differences between UX and marketing, it can’t hurt to get a little support through education, mentoring, coaching and networking.”

 How to Change Your Career from Marketing to UX Design How to Change Your Career from Marketing to UX Design BY TEO SIANG | 3 MONTHS AGO 302 SHARES 186 93 23 There are a few good reasons why you might want to change your career from marketing to UX design. First, there’s the pay—sources like UXDesignerSalaries(1) show that UX designers are paid a fairly handsome salary across the world (even as high as $97k in Switzerland). Furthermore, according to recuiting and HR company Brazen(2), UX design is the number one demand profession in the design field. Third, research by DMI(3) shows that companies that invest in UX design boost their bottom line by up to 228% over those which don’t. Then there’s also the sense of fulfilment of working under the hood to build a great product that users desire, rather than working to sell a product to the target consumer.Whatever your reasons for making the switch, the large overlap between marketing and UX design makes the transition that much easier—especially if you have an excellent resource to guide you (hint: like the one you’re reading right now). Let’s start off with a brief explainer of what exactly user experience entails.  What is User Experience and User Experience Design?  User experience, or UX, is a user’s experience of using a product. That sounds simple enough, doesn’t it? Well, UX design is the process by which we understand what users want and need, and incorporate that into product design to deliver greater user experiences—and that’s the complex part.  UX design begins with user research. User interviews, surveys, and focus groups are a few techniques a UX designer might use to get a clear picture of a user’s needs and desires. These research then feed into a design and development phase to create a product that satisfies a user’s needs. What happens next is more research: usability testing, user testing, etc. to see if user behaviours of using the product fall in line with expectations. Results of the research then feeds back into a new round of design—and the iterative process continues.  You can see from the image below that the UX of using a product can be broken down into 3 key areas: look, feel and usability.    The look of a product is not only the aesthetic appeal, but also how it creates credibility and trust with users and captures the spirit of what the user expects.  The feel of a product is all about creating something that is a “joy to use”; that is, crafting positive, pleasant emotions in users as they interact with a product or react to the use of that product.  Finally, underpinning it all is the concept of usability—the idea that products have to be easy to understand and use. Bad usability breaks UX. To ensure proper usability, products should be individualised but still be functional and predictable in their use.  We have a series of short articles which help explain some of the core parts of UX design:  5 Things Everyone Should Know About UX Work  An Introduction to Usability  Usability vs Desirability  What is Interaction Design?  What Marketing and UX Design Have in Common



da “How to Change Your Career from Marketing to UX Design” di Teo Siang per Interaction Design Foundation

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