Mango launches digital fitting rooms

Mango is the latest fashion retailer to be exploring digital fitting rooms, creating an “Internet of Things mirror” in partnership with Vodafone and Jogotech.

The experience allows shoppers to scan the tags in the items they have brought in to see suggestions of pieces that would complete the look, as well as be able to request different sizes and colors of the ones they’re trying on. Sales associates are alerted via a digital watch.

The mirrors currently exist in the brand’s new flagship store in Lisbon, and is being tested in other cities worldwide. The aim is to roll the digital fitting rooms out to all of the company’s top stores.

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