“We were meeting a lot of women in tech who were saying, ‘I don’t want to go to work in jeans and a hoodie, but if I dress up too formally, people think that I’m interviewing somewhere,’” LaFleur said. (San Francisco is the company’s third-biggest market after New York and Washington, D.C.) “At the same time, we had a fervent fanbase asking for suiting because these women can’t show up in court without a proper suit. That’s a story that doesn’t get told because it’s not a sexy story…but the need is definitely there.”

Lauren Sherman – articolo completo su BoF https://www.businessoffashion.com/articles/intelligence/unpacking-the-work-clothes-opportunity-in-womenswear