Mango launches digital fitting rooms

Mango is the latest fashion retailer to be exploring digital fitting rooms, creating an “Internet of Things mirror” in partnership with Vodafone and Jogotech.

The experience allows shoppers to scan the tags in the items they have brought in to see suggestions of pieces that would complete the look, as well as be able to request different sizes and colors of the ones they’re trying on. Sales associates are alerted via a digital watch.

The mirrors currently exist in the brand’s new flagship store in Lisbon, and is being tested in other cities worldwide. The aim is to roll the digital fitting rooms out to all of the company’s top stores.

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leggi tutto l’articolo su The Current Daily

Experiential retail

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experiential retail can range from selfie booths and live events to digital touch points like app-based payment or virtual-reality and augmented-reality content.

It’s one way retailers are working to keep shoppers visiting their brick-and-mortars. An estimated 8,000 retail store locations will close this year, according to Credit Suisse. Increasingly, that means retailers must use their physical stores as marketing opportunities where they can form deeper connections with consumers.

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It seems that retailers are willing to invest in experiential marketing. PSFK’s “Future of Retail 2018” report from November found that 55 percent of the 400 retail executives surveyed will spend part of their marketing budgets on in-store experiences by 2020. In-store experiences took second priority to investing in data collection and tracking, with 68 percent of retailers saying they are making investments in that area for 2020.

Source: PSFK

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To discover what type of in-store experiences drove purchases, public relations and digital marketing agency Walker Sands surveyed 1,622 consumers across the U.S. in March 2017 for its “2017 Future of Retail” study. When asked what would cause them to shop more in physical stores, those polled pointed to personalized and unique experiences, including food and beverage offerings, live product demonstrations and special events. Smart dressing rooms and VR experiences also appeared on the list.

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tratto da The state of experiential retail in 5 charts su Digiday UK

Cosmetica Italia: mercato profumeria supera il miliardo di euro nel 2017

“Le fragranze sono i prodotti più venduti nelle profumerie, pari al 40%, seguiti da prodotti per il viso (19,9%) e dal make up (8,9%). Se le donne sono le principali consumatrici dei prodotti di cosmesi (76% contro il 24% di consumatori uomini), il profumo è la prima scelta di acquisto per gli uomini, che lo preferiscono a creme e prodotti per la cura del corpo. Cresce anche l’attenzione verso prodotti etici ed eco compatibili (2%).

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Curiosità principali emerse dal report: la tendenza a scegliere fragranze unisex (in Italia il 54% dei consumatori li preferisce a quelli “di genere”)”

tratto da Cosmetica Italia: mercato profumeria supera il miliardo di euro nel 2017

How to Change Your Career from Marketing to UX Design – Interaction Design Foundation

How to Change Your Career from Marketing to UX Design

“How to Enhance Your Skills to Make the Jump from Marketing to UX Design

Moving from marketing to UX design should be relatively straightforward. Chances are, you’ve worked closely with a UX designer before in your past experience as a marketing specialist. To switch to UX design, you’d want to demonstrate on your CV that you understand many of the basic techniques employed in UX design and that you bring additional skills (such as bottomline focus) to the table.

But because there are differences between UX and marketing, it can’t hurt to get a little support through education, mentoring, coaching and networking.”

How to Change Your Career from Marketing to UX Design How to Change Your Career from Marketing to UX Design BY TEO SIANG | 3 MONTHS AGO 302 SHARES 186 93 23 There are a few good reasons why you might want to change your career from marketing to UX design. First, there’s the pay—sources like UXDesignerSalaries(1) show that UX designers are paid a fairly handsome salary across the world (even as high as $97k in Switzerland). Furthermore, according to recuiting and HR company Brazen(2), UX design is the number one demand profession in the design field. Third, research by DMI(3) shows that companies that invest in UX design boost their bottom line by up to 228% over those which don’t. Then there’s also the sense of fulfilment of working under the hood to build a great product that users desire, rather than working to sell a product to the target consumer.Whatever your reasons for making the switch, the large overlap between marketing and UX design makes the transition that much easier—especially if you have an excellent resource to guide you (hint: like the one you’re reading right now). Let’s start off with a brief explainer of what exactly user experience entails. What is User Experience and User Experience Design? User experience, or UX, is a user’s experience of using a product. That sounds simple enough, doesn’t it? Well, UX design is the process by which we understand what users want and need, and incorporate that into product design to deliver greater user experiences—and that’s the complex part. UX design begins with user research. User interviews, surveys, and focus groups are a few techniques a UX designer might use to get a clear picture of a user’s needs and desires. These research then feed into a design and development phase to create a product that satisfies a user’s needs. What happens next is more research: usability testing, user testing, etc. to see if user behaviours of using the product fall in line with expectations. Results of the research then feeds back into a new round of design—and the iterative process continues. You can see from the image below that the UX of using a product can be broken down into 3 key areas: look, feel and usability. The look of a product is not only the aesthetic appeal, but also how it creates credibility and trust with users and captures the spirit of what the user expects. The feel of a product is all about creating something that is a “joy to use”; that is, crafting positive, pleasant emotions in users as they interact with a product or react to the use of that product. Finally, underpinning it all is the concept of usability—the idea that products have to be easy to understand and use. Bad usability breaks UX. To ensure proper usability, products should be individualised but still be functional and predictable in their use. We have a series of short articles which help explain some of the core parts of UX design: 5 Things Everyone Should Know About UX Work An Introduction to Usability Usability vs Desirability What is Interaction Design? What Marketing and UX Design Have in Common

 

 

da “How to Change Your Career from Marketing to UX Design” di Teo Siang per Interaction Design Foundation

Words and the design process

Words are essential for helping users accomplish their tasks, and by thinking about them while you sketch, you’ll uncover problems early and be able to move faster later.

I’ve found the most important pieces of content you need to include in sketches are:
– Headings for pages and sections
– Key verbs and nouns
– Buttons and link text

original post on Shopify UX blog