The wireflow (or visual user flow) stage is the next level of commitment for your flows 💍. At this resolution you can start adding in what digital things your users will stare at/use: screens, messages, unwanted lobby advertising displays etc.. (…)
Mango is the latest fashion retailer to be exploring digital fitting rooms, creating an “Internet of Things mirror” in partnership with Vodafone and Jogotech.
The experience allows shoppers to scan the tags in the items they have brought in to see suggestions of pieces that would complete the look, as well as be able to request different sizes and colors of the ones they’re trying on. Sales associates are alerted via a digital watch.
The mirrors currently exist in the brand’s new flagship store in Lisbon, and is being tested in other cities worldwide. The aim is to roll the digital fitting rooms out to all of the company’s top stores.
leggi tutto l’articolo su The Current Daily
experiential retail can range from selfie booths and live events to digital touch points like app-based payment or virtual-reality and augmented-reality content.
It’s one way retailers are working to keep shoppers visiting their brick-and-mortars. An estimated 8,000 retail store locations will close this year, according to Credit Suisse. Increasingly, that means retailers must use their physical stores as marketing opportunities where they can form deeper connections with consumers.
It seems that retailers are willing to invest in experiential marketing. PSFK’s “Future of Retail 2018” report from November found that 55 percent of the 400 retail executives surveyed will spend part of their marketing budgets on in-store experiences by 2020. In-store experiences took second priority to investing in data collection and tracking, with 68 percent of retailers saying they are making investments in that area for 2020.
To discover what type of in-store experiences drove purchases, public relations and digital marketing agency Walker Sands surveyed 1,622 consumers across the U.S. in March 2017 for its “2017 Future of Retail” study. When asked what would cause them to shop more in physical stores, those polled pointed to personalized and unique experiences, including food and beverage offerings, live product demonstrations and special events. Smart dressing rooms and VR experiences also appeared on the list.
“Le fragranze sono i prodotti più venduti nelle profumerie, pari al 40%, seguiti da prodotti per il viso (19,9%) e dal make up (8,9%). Se le donne sono le principali consumatrici dei prodotti di cosmesi (76% contro il 24% di consumatori uomini), il profumo è la prima scelta di acquisto per gli uomini, che lo preferiscono a creme e prodotti per la cura del corpo. Cresce anche l’attenzione verso prodotti etici ed eco compatibili (2%).
Curiosità principali emerse dal report: la tendenza a scegliere fragranze unisex (in Italia il 54% dei consumatori li preferisce a quelli “di genere”)”
“How to Enhance Your Skills to Make the Jump from Marketing to UX Design
Moving from marketing to UX design should be relatively straightforward. Chances are, you’ve worked closely with a UX designer before in your past experience as a marketing specialist. To switch to UX design, you’d want to demonstrate on your CV that you understand many of the basic techniques employed in UX design and that you bring additional skills (such as bottomline focus) to the table.
But because there are differences between UX and marketing, it can’t hurt to get a little support through education, mentoring, coaching and networking.”
da “How to Change Your Career from Marketing to UX Design” di Teo Siang per Interaction Design Foundation
“I scoped out Sephora’s competitors and other shopping apps and made observations on which layouts worked best. I sketched out possible solutions on paper for the main screens before committing to high fidelity designs. This allowed me to prototype different layouts rather than focusing on design details.”
articolo completo su Medium della UX Designer Priyanka Gupta
Words are essential for helping users accomplish their tasks, and by thinking about them while you sketch, you’ll uncover problems early and be able to move faster later.
I’ve found the most important pieces of content you need to include in sketches are:
– Headings for pages and sections
– Key verbs and nouns
– Buttons and link text
“We can take a whole set of images’ codes, and find the mean. That means we can take an entire season’s worth of runway images, and create one image to summarise the look. That one garment didn’t exist, it’s made up of all the important parts of the whole set. That’s something not even the human brain can do.”
You better work B**ch